Get clear on your brand fundamentals + find the confidence to show up as you → attract more of those omg, yes! 🤩 clients.
This course is a stripped down version of my Brand it! group programme. If you want support + direct access to me, that might be a better option for you → check it out here
Maybe you eyed up the Brand it! group programme, but it wasn’t for you. Maybe the timing was off, maybe your budget wouldn’t allow it – or maybe you’re a lone brandit, who prefers to go it alone and at your own pace. Either way: I’ve got you! 🤟🏻
In this self-paced brand strategy course I’ve bundled up the essentials from the group programme… minus the group. No community, 1:1 support, coaching calls or guest trainings – but all the info you need to embark on the Brand it! journey on your own.
And wait for it: if you decide that you could do with some guidance and support after all, I’ll knock the cost of this course off the cost of the Brand it! group journey if you join a future cohort.* That’s what I call a no-brainer 😜
Your intro price is just
Lifetime updates included
For full transparency: I’m able to offer you this self study course at a great price, because I’ve already got the Brand it! framework and the beta version of the training materials ready to go. I’m re-recording all the video trainings for the second cohort of the group programme later this year. When I do, the price of this course will go up – but if you sign up now you will get all future iterations** of the training materials at no extra cost.
*Keep your receipt, as you will need it as proof of purchase if you want the discount off a future cohort of the group programme.
**Note that I cannot guarantee that there will be another cohort of the group programme, as that depends on enough people signing up for future rounds.
aka ‘what you will learn’ in the course
Get to know the Brand it! framework. The heart of my process and the essence of my entire branding philosophy, this framework will be your companion throughout this entire course. The Brand it! workbook (with lots pf practical exercises) is of course included, to guide you on the journey.
Brand core. You’ll be defining, refining and articulating your purpose, vision and mission, brand values and goals. The insights you’ll get from the work you do in this module will inform and influence every single part of your brand moving forward!
Brand playground. Time to take a look at who else is in the playground: your competitors. You’ll also conduct a gap analysis, to figure out where you are vs. where you want to be, before exploring your niche, ideal client and brand positioning – aka your sweet-spot in the playground.
Brand personality = assigning human characteristics to a brand in order to resonate with a specific audience. Thinking about your brand as a person with unique personality traits makes it easier to show up in a way that speaks to your ideal clients on an emotional level. And it’s fun too!
Brand messaging. Time to explore what important message you have to share with the world and how to get that across to the right people, as we get to work on your brand story, brand promise, value proposition, tagline, slogan and key message(s).
Brand implementation. It’s finally time to implement! In this module you will get a basic understanding of the different ways you can put your brand core into action; from your visual and verbal brand identity, to all your brand’s touchpoints, brand experience and brand culture.
What next? Brand strategy is all about bridging the gap between where you are currently at and where you want to be. It’s time to turn challenges into solutions and solutions into actions, as you create your brand roadmap: your personal plan for how to reach your brand goals!
The actual trainings
🎬 + 📄 + 📝
We all learn in different ways, and so the course materials will be delivered in different formats. Each module has a training video of approximately 20-30 minutes + written content for those who prefer to read. The workbook also provides supportive written content, and should be referenced throughout.
Note: I want to do better! The beta version of the course videos are not captioned, as they were always intended to be re-recorded after my first group programme cohort. Accessibility is important to me, and it is my intention that the next iteration of the video trainings will have captions. These will replace the current videos as soon as they are ready, at no extra cost to you.
In addition to the Brand it! strategy workbook (a 72-page 🤓 fillable PDF) you will also get additional bonus resources:
The Brand it! checklist – a mini brand audit to help you take a closer look at all of your brand’s elements, and the overall state of your brand.
Sample brand perception survey that you can copy to your own Google drive to make it your own + swipe copy for sending out the survey.
Brand story template that will help you craft a compelling and captivating brand narrative that speaks to your dream client!
Design brief template that you can fill in + hand over to your brand designer so they can easily design visual assets to represent your brand essence.
what this course is not
It’s not a ‘how to design a logo’ kinda course. In fact, there’s no actual designing involved at all. You probably already have some form of visual brand identity, even if it’s not intentional. Maybe you’re feeling like it’s ‘not quite right’ and you just can’t pinpoint why – or maybe you’re considering a rebrand and want to do it ‘the right way round’ this time – either way, working in-depth on your brand strategy will allow you to identify your next steps. After TLB you might realise you don’t even need a full visual rebrand – that your next best step is something else entirely. Like tweaking your positioning or target audience to be more in line with your purpose and values. Or maybe you do need a visual rebrand, but at least this way you will do it for the right reasons and not just because you caught the ‘Canva itch’ or got obsessed with someone else’s visual identity.
What you will have is a damn fine strategic foundation on which to build a killer brand identity, whether you go down the DIY route or hire a designer – and remember: a logo is just a teeeeny part of your brand.
What you’ll have after completing TLB is way more powerful than a logo!
Is TLB right for me?
The answer is yes if…
You know that there’s more to a brand than meets the eye and that the strategic foundation behind the visuals is what truly makes you unique and memorable – but you’re unsure of where to start and quite frankly a little intimidated by this whole strategy thing. (Trust me, you don’t have to be a cocky dude in a suit to do strategy work!)
You’re just starting out and have more time than money. However, you know that investing that time into carefully crafting your brand strategy is likely to be reflected in your bottom line over time – through increased brand recognition and by saving you time and money on brand implementation.
You’ve been running your biz for a while but struggle to stay consistent with your messaging and visuals, and you feel like it’s holding you back from reaching your full potential.
You keep tweaking those brand colours and fonts, but no matter what you do, something just feels off. You want to stand out as you, rather than falling into the “copycat” trap.
You’re sick of spending hours on each social media post to make it sound and/or look right. You want to get clear on your values and your why, so you can allow your brand personality to lead the way.
You want your heart to swell with pride every time you present your brand – and rightly so, because you deserve to shine! You want to stop hiding behind a generic logo and start showing up with confidence.
Snag lifetime updates at the intro price:
Petchy © 2021. Content on this site is subject to copyright and cannot be used or shared without prior consent. Petchy is owned and run by Solveig Petch, Tyriveien 4, 6525 Frei, Norway. Org. nr: 917 283 311 MVA.