Brand identity design

Strategy meets design in an investment that will change the way you (and your dream clients!) think about your business — and give you a competitive edge 🔥

So, you want a kick-ass brand that makes those dream clients line up to work with you?

Well, it juuuuust so happens that I can help you with that… Armed with two decades (yikes, I don’t feel that old!) of experience in strategic branding, I create brand strategy and identity design for purpose driven business owners who are sick of blending in, done with the DIY, fed up with constantly tweaking their brand only to find things still don’t feel quite right… and who are itching to take their brand to the next level, where clarity and alignment awaits.

Here’s how we can work together:

Brand identity design

A lasting impression begins with a powerful and strategic visual brand identity. Often dubbed the ‘sexy’ ❤️‍🔥 part of branding, your brand identity is about so much more than drool-worthy looks. Strategy meets design in an investment that will change the way you (and your dream clients!) think about your business — and give you a competitive edge.

Brand it! power hours

Your brand + my strategic brain = 🔥 Sometimes you just need to get out of your own head. Step back and look at your brand with new eyes as we take a deep dive to identify any gaps between where you are and where you want to be — and make a plan to bridge those gaps. Book one if you want a quick brand-boost, or stack’em if you want to dig deeper!

Brand it! group journey

Discover and define your brand’s unique purpose and personality, find the confidence to own your sh*t, and tap into your uniqueness to spark meaningful connections — and attract more of those omg, yes! 🤩 clients. This intimate 12-week programme combines 1:1 coaching with a supportive community of likeminded business owners.

Pssst! 👀 The Brandits, an invite only paid community, launches in 2022. The only way in is through one of the above. #justsayin 

the brand it!™ framework

This right here is the essence of my entire branding philosophy, distilled into one simple graphic. It might not look like much, and when I tell you it took me almost two decades to arrive at this I won’t blame you for rolling your eyes at me. Don’t let the simplicity fool you though, it’s pretty powerful shit.

It all starts with the very heart of your brand: your brand core. This will inform and influence every single part of your brand. Every part of your brand is interlinked – so every change you make to one part will impact the rest. That’s why it’s so important to get the brand core right before you start working on the ‘sexy’ stuff, and also why you’ll never get ‘just a logo’ when you work with me.

It’s time to step up, and you know it.

You know ‘just a pretty logo’ won’t cut it. You know it’s time to ditch the DIY. You know the true potential of your brand – and you’re ready to make it happen!

I know you have dreams and goals for your brand, and my mission is to help you achieve them.

So, now you need someone to help you build that awesome brand, right? You want a brand identity that excites and attracts your dream client. One of a kind and tailored to suit your brand’s unique personality. Well, you’re in the right place!

Having a solid strategy and a unique brand identity will change the way you think about your business. If you want to know how investing in design can make your brand stand out and help you achieve your business goals – then we need to talk. Let’s see how we can make your brand shine, shall we?

Free brand checklist

How does your brand score?


Petchy © 2021. Content on this site is subject to copyright and cannot be used or shared without prior consent. Petchy is owned and run by Solveig Petch, Tyriveien 4, 6525 Frei, Norway. Org. nr: 917 283 311 MVA.

The Ethical Move logo [in white on black] [with values in a circle outline: Honesty, Responsibility, Trust, Transparency, Integrity, Equity]. Links to