Your archetype is the Rebel
Outrageous & Radical
The Rebel wants a revolution, and they’re not afraid to challenge the status quo to get it. Rebel brands are rule breakers. Outrageous and radical, they fight authority and want to stake out their own course. Rebels do things differently – on purpose. Action-orientated, they bring fresh perspectives, new outlooks and inspirational change.
Rebels’ ability to think outside the box, lead to unique solutions. To leverage the power of your Rebel brand archetype, break some conventions and encourage your audience to follow – you’ll scare some away, but those that stay with you will become raving fans! Always tell it like it is, and don’t be afraid to drop the odd f-bomb.
Rules are made to be broken!
DRIVEN BY
Liberation, independence and change.
FEAR
Becoming conformative and boring.
BRAND MISSION
To challenge the status quo.
TONE OF VOICE
Bold, provocative, no bullsh*t language.
Live the brand
Be brutally honest in all you do, break industry norms and own your sh*t!
Brand visuals
Surprising and provocative, with bold and striking use of graphics and typography.
Typical colours for a Rebel brand
The Rebel’s colour palette can take many directions – but think bold and contrasting, non-conventional and strong!
Other Rebel brands
Diesel | Lush | BrewDog | Apple | MTV
![The Ethical Move logo [in white on black] [with values in a circle outline: Honesty, Responsibility, Trust, Transparency, Integrity, Equity]. Links to theethicalmove.org](https://petchy.no/wp-content/uploads/2017/10/tem-white-1.png "tem-white")
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