Silje approached me a while back, to develop the brand identity for her new company. She’ll initially be producing craft cider from apples grown at the farm that has been in her family for generations, with plans to expand into other produce in the future.

Before we dove into the visual branding, we worked on determining the best brand architecture and name for her biz, to make sure it would serve her well in the future too. The company’s official registered name was very descriptive, but only for one part of her business, and she really needed something her brand could grow into and that wouldn’t be limiting for her as her business evolved. After some deliberation, she landed on using the name of the farm – Strupstad – which ties in nicely with the logo icon that is actually a stylised detail from an old chair from the old farmhouse. Such a nice way to incorporate some history into the visual branding!

The logo combines a sleek monoline icon with a gorgeous classic serif typeface. It’s a clean take on tradition; minimal yet full of character. The colour palette of earthy greens, blushing red and dusty pink adds warmth and places emphasis on the traditional craftsmanship on which Silje is basing her brand. The icon was also turned into an elegant surface pattern, allowing for a subtle way of infusing the brand identity throughout.

CLIENT Strupstad

CATEGORY Brand identity 

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