A subtle tweak for Cleancup™

A little while back Lene, the founder of CleanCup™, contacted me to ask if I could help her tweak her existing logo to a more visually accurate representation of her new and improved product. Spoiler: of course I could!

The new CleanCup™ is the result of years of dedication and hard work, and Lene is such an inspiration! Not only has she gone out of her way to create a menstrual cup that will fit every va-jay-jay out there (including us low-cervix’ed gals – with three sizes that both come in a soft and a firm variation you have SIX alternatives to choose from), she’s also working with Save the Children so that for every cup you buy, one is also donated to a girl in a country where sanitary products aren’t readily available. Now that’s bloody (pun intended) awesome! ❤

Client → Cleancup

Category → identity

Budget → €1,500

Cleancup™ is designed for comfort based on the active Scandinavian lifestyle.

The subtle tweaks means the logo is still unmistakably Cleancup™ — but the logo now more accurately depicts the unique shape of the product.

I’ve also designed an information leaflet, featuring custom illustrations by Helene at Strøk design – and these illustrations are just amazing! They communicate an often stigmatised topic in such a cute and clear manner, and really elevate the brand. I’m so stoked we got to work on this together!


Your brand next?

A lasting impression begins with a powerful and strategic visual brand identity. I'd love to help you build a brand that truly represents what you stand for and the vision you have for your business – and the world. When you work with me, you'll get a gorgeous visual brand identity that communicates the essence of your brand and helps you attract + connect with your dream clients.

Book a free discovery call to discuss your options over a virtual cuppa.