Ta-daaa! A real-life rebranding story.
It’s been two years since Petchy saw the light of day, and today I am proud to present the new and improved Petchy! Read on to discover why I chose to rebrand, and the process behind it.
Logo variations – why one logo simply isn’t enough!
Having several logo variations to hand, gives you the flexibility you need to always be “on brand”. Read on to learn about different types of logo and their typical areas of use.
Brand identity guidelines – an essential tool!
What are brand identity guidelines, and why do you need them? Find out how this essential tool can help you build a strong and cohesive brand!
5 reasons to avoid DIY design
If you’re on a limited budget, you might have hesitations about spending money on “design stuff” – I get ya! I’m a solopreneur too, and I know that you always have to prioritise. Even so, I’d still like to tell you why setting aside some cash for design services may well be a sensible investment.
Branding adds value – for solopreneurs and small businesses too!
You might think of branding as something the “big guys” do? That it’s not worth investing time and money on if you’re a small business or a solopreneur? The truth is: branding is just as, if not even more, important for smaller businesses.