Choosing the right fonts for your brand

Choosing the right fonts for your brand

It’s all too easy to head on over to Google Fonts and just pick a random font that “kinda looks ok” – and while it might look fine, there are a few other considerations you need to have in mind too. This article covers the basics!

FREE PDF: brand visuals checklist

Sometimes, a gentle nudge is all it takes to get things moving in the right direction! Use this handy checklist to help you take a closer look at your brand’s visual elements and determine whether it’s all looking stellar, or if it’s time to shake things up a little.

Brand architecture – a quick guide

Brand architecture is all about how to structure or organise an organisation’s individual brands in a way that makes sense and is easy for the consumer to understand. I’ve put together a quick guide to cover the basics.

FREE PDF: naming your brand

Just like your brand’s visual assets, the name also has to communicate your core values and brand personality. Here’s a workbook to help you kick-start the process of finding the perfect name for your brand!

FREE PDF: kickstart your brand!

Having a rock solid brand foundation gives you clarity, and will make the rest of your branding efforts so. much. easier. Sounds good, right? This free workbook is just what you need!