Brand values, not bland values!

Did you know that 82% of consumers want a brand’s values to align with their own? This free micro course will help you step away from the generic — and define heartfelt and bold brand values that truly resonate with your people.

Your brand values are an opportunity to stand out!

Now more than ever, people want to buy from brands that stand for something beyond just their own success. This gives you an opportunity to stand out by wearing your values on your sleeve, however: If your brand values are not distinct enough, they’re meaningless. The more generic your values are, the less value they hold.

In five bitesized exercises, I will (gently) challenge you to step away from the “safe” and generic — and into your truth.

Get the free micro course

5 bitesized exercises straight to your inbox.

Generic — what the dictionary says:

“Lacking imagination or individuality; predictable and unoriginal; having no particularly distinctive quality or application”

I’m guessing that’s maybe not quite what you had in mind for your brand?


5 days, 5 email prompts → That’s it!

I know you’re busy running your badass business, which is why this micro course consists of daily prompts that you can complete in no more than 15 minutes. But of course you can spend more time on them if you want to! 😉 You’ll also get access to the same prompts inside my course portal, so you can revisit them easily at any time.

Core values help leaders in a company (you, if you’re a one person brand) make tough decisions, they are there to guide you when you find yourself in a bit of a pickle and you’re uncertain of what is the right path to take. They can help you cultivate a healthy work culture, attract and retain the right clients and employees or build a following of loyal brand ambassadors. In other words:

Get the values right, and they’ll be a valuable brand asset for years to come!

Get the free micro course

5 bitesized exercises straight to your inbox.

Meet your mentor

Hi, I’m Petchy and I’m not your average designer-turned-strategist. With a degree in Design Management, 20+ years of working with brands of all types and sizes, and 13+ years as a business owner, I’ve experienced first hand the powerful impact a brand strategy can have.

I know that a strategic and powerful brand can change the way you (and your dream clients!) think about your business, and I’d love to help you make that transition!



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